Publications

AsiaNetwork magazine is a quarterly English language publication, produced by Lotus Media and Associates. It is available both online and in print.

EDITORIAL - It covers a wide ranging editorial content exploring Asian influences on Canadian society with an editorial focus spanning both sides of the Pacific Rim. It covers people and history, business and trade, leisure and travel, food and health, beauty and fashion, along with the arts and culture that reflect Canada's heritage and growing diversity.

READERS - AsiaNetwork magazine targets over three million Canadian readers of Asian heritage from coast to coast to coast and an estimated one million more readers with Asian connections and interests.

Statistics Canada anticipates that by the year 2017, there will be seven to nine million immigrants living in Canada, an increase of 24 - 65% over existing levels. This means that in 2017, roughly one in five Canadians will be a member of a visible minority, of whom half will be Asian.

ASIANEWTORK ADVERTISING - According to an Ipsos Reid report in 2007, Tapping into the Hot Chinese and South Asian Marketplace, winning over these groups can be done in three steps.

One:"The purchasing power represented by Chinese and South Asians is significant. They are generally younger, with 70% under the age of 45. Income comparisons show that 54% of South Asians have household incomes of more than $60,000 compared to 46% of mainstream Canadians, and that 48% of Chinese Canadians have investible assets of $50,000 or more compared to only 36% of mainstream Canadians. A comparison of shopping patterns suggests that Chinese and South Asians' brand loyalties are also different from those of mainstream Canadians."AsiaNetwork is that brand.

Two:"Organizations need to have an in-house expert who understands how to target this market. This expert must know the market, have contacts in it, and be able to get things done. Without this expert, a lot of time and effort will be wasted."AsiaNetwork is that expert.

Three: "A sustained effort is critical. Results will not be achieved overnight; a long-term, multifaceted effort is necessary for an organization to establish a presence in the market. Community based and sponsorship initiatives are important, as are forming connections with opinion leaders who can provide advice and influence."AsiaNetwork is that leader.

While many companies are trying to tap into these groups, few have garnered the necessary "trust". AsiaNetwork is that trusted link between your company and this important, emerging demographic.

For a media kit and introductory promotional offer, write to ads@asianetwork.ca.

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