Awards

AsiaNetwork Magazine Reader Survey

Welcome to the AsiaNetwork’s Reader Survey. As our readers know, AsiaNetwork is a Canadian publication devoted to exploring the social dimensions between East and West, promoting the contributions each culture brings to the whole.

We appreciate your interest in AsiaNetwork Magazine, and we want to know more about our readers and seek their ideas and input. The survey consists of 19 questions and should not talk longer than 20 minutes to complete. We have included the Spring 2008 Issue of the Magazine to assist you.

In appreciation of your participation, we will hold a draw from all of the surveys e-mailed back to us. The winner will receive a $100 Chapters/Indigo Gift Certificate, and 3 runner-up winners will be drawn to receive a “Sounds of the Orient” CD Music Compilation.

Please be assured that the information you provide will be held in strict confidence.

Let’s start with some general information about you.

1. Gender:

Male
Female

2. Age:

24 and under
25-44
45-64
64 +

3. Relationship Status

Single, No Children
Family (including single parent) with young children (under 18)
Family with grown children (18+)
Other

4. Household Income

Under $34,999
$35,000 - 74,000
$75,000 - $119,999
$120,000 +

5. What is your area of employment (click as many as apply)?

Arts/Architecture/Design
Banking/Finance/Corporations
Business Owner/ Entrepreneur
Education/Training/Employment
Government/Public Service
Health/ Other Service Provider
IT/Telecommunications
Professional services (legal, accounting etc.)
Other

6. How often have you or your family members traveled to Asia in the last 3 years?

not at all
1 - 2 times
3 – 4 times
5 times or more

7. Which countries in Asia have you traveled to in the last 3 years?

Greater China (Hong Kong and other)
Japan
India
Korea
Vietnam
Philippines
Thailand
Radio
Other (Identify)

8. Have you or your family members traveled out of the province you have been residing in the past year?

Yes
No

Destination and How Often:

British Columbia : Check One once 2 or 3 times 4+ times
Alberta : Check One once 2 or 3 times 4+ times
Saskatchewan : Check One once 2 or 3 times 4+ times
Manitoba : Check One once 2 or 3 times 4+ times
Ontario : Check One once 2 or 3 times 4+ times
Quebec : Check One once 2 or 3 times 4+ times
New Brunswick : Check One once 2 or 3 times 4+ times
Nova Scotia : Check One once 2 or 3 times 4+ times
PEI : Check One once 2 or 3 times 4+ times
NFLD & Labrador : Check One once 2 or 3 times 4+ times

Now we would like to know about Magazine reading habits in your family and how you read AsiaNetwork Magazine.

9. About how many hours per week would you estimate your household reads magazines?

1 hour or less
up to 3 hours per week
3 to 5 hours per week
6 hours and more per week
not sure

10. About AsiaNetwork Magazine:
How long is an issue of AsiaNetwork Magazine kept in the household?

2 weeks of less
2 to 4 weeks
1 to 3 months
more than 3 months

11. Name 3 other magazines besides AsiaNetwork that you and your family also read on regular basis

i)
ii)
iii)

12. About how long have you been reading AsiaNetwork Magazine?

since it began in 2006
in 2007
in 2008
not sure

13. Who in your household besides you reads AsiaNetwork Magazine?
and what age are they?

Mom   (Age)
Dad    (Age)
Child/Children    (Ages)

14. Do you pass the AsiaNetwork Magazine along to other readers once you have finished reading it?

Yes
No

If yes, to whom do you pass it on to for further reading?

family member
neighbor
community member
workplace

15. About how long in TOTAL (including all sessions), do you spend reading an issue of AsiaNetwork Magazine? (click as many as apply)

from cover to cover quickly
30 minutes and under
30 to 60 minutes
1 to 2 hours
more than 2 hours

Finally, we would like to explore your AsiaNetwork Magazine reading involvement and interests. We have included the Spring 2008 issue of the Magazine to assist you.

16. Please check the statement or statements related to the general layout and design of AsiaNetwork Magazine you agree with?

a) About the Content Layout

the content layout of the magazine is easy to follow
the content layout of the magazine is difficult to follow

b) About the Articles

the magazine’s articles are too long
the magazine’s articles are about the right length
the magazine’s articles are too short

c) About the Graphics and Look of the Magazine

the magazine should have more graphic and design features
the magazine has enough graphic and design features
the magazine should have less graphic and design features

17. Which Sections of AsiaNetwork Magazine do you like the most?
Rank the Top 3 as (1), (2) and ( 3)

Editorial Section
Feature Section
Dragons Section (people)
Abacus Section (business)
Ginseng Section (health)
Chopsticks (food)
Rickshaw (travel)
Websites Worth a Look
Plugged

18. Looking at the Spring 2008 Issue of the Magazine provided to you (online), which article is of greatest interest to you and why?

Article of Greatest Interest:

Why?

19. Do you have any comments about what you would like to see appear in AsiaNetwork Magazine in the future?